This kind of speculation is nauseating to business people and also vital to their survival.

Instead, you can pay your creatives to create moonshot content. If you give your audience a path worth walking, you can trust them to come with you on the customer…
Creativity Is Worthless
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John Gorman
James Horton, Ph.D
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Oct 18, 2024
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This kind of speculation is nauseating to business people and also vital to their survival. We need more moonshots, not less.
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Written by James Horton, Ph.D1.6K Followers
·112 Following
Social scientist, world traveler, freelancer. Alaskan, twice. Writes about psychology, well-being, science, tech, and climate change. Ghostwriter on the side.
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